#PitchPerfect: We asked, Petra Sokolová answers 🗣 🔎 What do you watch out for during start-up pitches? 🌱 Soul of a winner: What is the founder’s inner motivation? How persistent but also responsive, confident and humble are they? Is the founder authentic and are their actions in line with their story? 🌱 Customer pain: What and how big is the customer pain the start-up addresses – i.e. which problem are they solving? What will the customers be willing to pay for their solution? Is the market big enough? 🌱 Vision: What is the long-term vision of the company and what is the long-term sustainable business model? 🌱 Constellation for success: Is the founder surrounding themselves with key hires (even at the C-Level) who share the same vision and values of the company? 🌱 Structure: Are key arguments and information presented in a logical sequence? 🌱 Time management: Does the founder start and finish in time, or is at least able to convey the essence of their business, where they are heading to and their vision? ❌ What is a red flag, when considering investing in a start-up? a. Founder taking a constructive feedback too personally b. Founder sharing their capacity between the start-up and some other ventures c. Sole-founder situation d. Internal investors not investing in the round (or even exiting) e. Significant share of strategic investors early on in the start-up life cycle or no real institutional investors around the table yet but only angels, government funded investment vehicles, corporates (this is more applicable for Series A and B rounds) 🤝 With over 10+ years in energy and cleantech, and 15+ years in valuation under her belt, Petra is currently an investment manager at Inven Capital. Both, Petra and the VC, are committed to investing in innovative and fast-growing cleantech start-ups in Europe and Israel. ⚡️ Avail the #opportunity to meet Petra at #SETTF22. Get your passes here 👉 bit.ly/3nXEv4s #cleantech #startups #change #entrepreneurs #startups #funding #futureofenergy #networking #investment