We must be vigilant against greenwashing that obscures the truth about climate crisis contributors. Recent revelations show that BBC StoryWorks has been creating promotional content for major polluters—fossil fuel companies, petro-states, and big agriculture—masquerading as independent journalism. This content misleads audiences by promoting false climate solutions while downplaying the severe environmental impacts of these industries.
Greenwashing threatens our planet by allowing these entities to escape accountability, slowing down the essential shift away from fossil fuels and unsustainable practices. The integrity of trusted media sources like the BBC is at stake, and with it, the public’s ability to make informed decisions for a sustainable future.
Read the full story in Desmog:
https://www.desmog.com/2024/08/22/bbc-storyworks-pr-greenwashing-major-polluters/
