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Clean Creatives

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Over 500 Creative Agencies Have Now Pledged Not to Work for Fossil Fuel Industry


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Clean Creatives, the campaign for public relations and advertising professionals who want to stop fueling the climate crisis, on Thursday announced a major milestone: 500 agencies worldwide have "committed to refusing work with fossil fuel polluters."
Launched in late 2020, Clean Creatives seeks to raise awareness of the harmful greenwashing strategies used by fossil fuel companies and the advertising and PR agencies they hire.
"The advertising industry is changing, and these agencies are at the forefront of a historic shift away from polluting clients. They are showing that you can grow a powerful creative business without relying on fossil fuel clients," Clean Creatives executive directorDuncan Meisel said in a statement.
"The question for executives at other agencies is simple: Do you want to be a leader in this transition, or will you be left behind by it?" Meisel added. "Our industry's brightest minds are ready to come together to address the climate crisis, and we hope these pledges inspire others to join us in this effort."
Clean Creatives publishes an annual report detailing the PR and advertising firms working for the fossil fuel industry. It has also circulated an open letter signed by 273 creative professionals under age 30 who have promised to not work with fossil fuel clients. Clean Creatives has also teamed up with the Union of Concerned Scientists on a letter signed by 450 scientists condemning PR and ad agencies with fossil fuel clients.
Furthermore, the campaign has partnered with brands including Seventh Generation and Ben and Jerry's, with whom it gave away climate-themed ice cream at South by Southwest 2023. Clean Creatives has also staged online and live demonstrations, including at last year's Cannes Lions Festival.
"Every agency still working with fossil fuel clients is putting their reputations on the line," Meisel contended. "Fossil fuel companies are walking away from their renewable energy investments and net-zero goals that ad and PR agencies have helped promote. They use big industry players to spout misinformation, putting the creatives at those agencies in serious ethical dilemmas while leading scientists describe how catastrophic the product is for life on Earth."
"Our campaign is holding agencies accountable," he added. "We believe that as the pledge number grows, we can continue to create a community for those ready to do honest and clean work as we look to create a more sustainable future."

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26 more agrees trigger social media ads

  • Kevin

    60 w

    Absolutely likeable

    7
    • Saustine Lusanzu

      60 w

      So amazing, Other agencies can follow the example

      10
      • Daniel Waweru

        60 w

        This is true patriotism

        7
        • Hilda Wangui

          60 w

          Amazing clean energy all the away kudos to creatives for that great move

          6
          • Johannes Luiga

            60 w

            Encouraging

            7
            • Videlis Eddie

              60 w

              This is now encouraging ...

              7
              • Ajema Lydiah

                60 w

                a nice move

                7
                • George Kariuki

                  60 w

                  Encouraging to see the advertising and PR industry taking responsibility for the role they play in fueling the crisis and taking steps to change their practices.

                  7
                  • Elizabeth Gathigia

                    60 w

                    Great move

                    8
                    • Munene Mugambi

                      60 w

                      Creatives know what is right

                      15
                      • Patrik Lobergh

                        60 w

                        A very, very good initiative!

                        7
                        • Majdi Alnajjar

                          60 w

                          Clean energy 🏝️

                          7
                          • dickson mutai

                            60 w

                            we're loving this!! .. more!!

                            17
                            Welcome, let's solve the climate crisis together
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