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Eco Voice Q & A: Anja Sadock, Head of Marketing at TrusTrace.

To provide insights into how brands can strengthen ESG marketing and evolve their legitimacy and credibility in consumer eyes by leaning into traceability data, Tim Langdon, publisher of Eco Voice, had the pleasure of facilitating a Q & A with Anja Sadock, Head of Marketing at TrusTrace.

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Q1. What is True Data?

When we talk about true data, we mean data that is true for your actual supply chain, rather than an estimation based on assumptions. For example, if a company is trying to understand the environmental footprint of a product, the accuracy of the footprint calculation will depend on whether or not you have primary data from your actual supply chain; which facilities, processes, materials and resources have been used in the production of your products. If you have this, you can have much higher confidence in the results versus if they are estimates based on e.g. the type of material and geographical location of facilities. With true data, you can not only understand your impact but also measure concrete progress when you make changes in your supply chain.

Q2. Why is data traceability important?

Supply chain traceability is an imperative for brands and retailers to make informed decisions about their business practices, and the primary data collected from supply chains is critical to discover and manage risk, prove compliance, and improve impact. As supply chains are complex and have historically been opaque, most companies still do not know their suppliers deeper in the chain, such as raw material suppliers or spinners, but are now held responsible for the social and environmental impact of their products throughout the supply chain. Hence, mapping out the full supply chain and gathering evidence on how products have been made becomes critical. And that is what traceability can enable in a way that is scalable, so it can encompass full product portfolios for every batch of production.

Q3. Why is traceability important in terms of sustainability specifically?

In order for a business to define and successfully implement sustainability goals, the brand must first confirm where they stand currently. When brands set goals, they are often assuming. By using primary data gathered from their supply chain, they can validate these assumptions. From there, brands can determine what data is necessary to meet their sustainability goals, and prioritize changing those aspects within their supply chains. Using data, provided by traceability, brands can then inform internal and external stakeholders exactly what targets they’re aiming to meet and can then deliver upon them.

READ MORE:

https://www.ecovoice.com.au/eco-voice-q-a-anja-sadock-head-of-marketing-at-trustrace/



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