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Our waste is a treasure chest filled with raw materials that can be reused, but more often are not. Today, we at the environmental company Ragn-Sells launched a campaign entitled ‘What a waste!’, aiming to change outdated views on waste and drive the transition towards a circular society. - If we are serious about creating a sustainable society, we must use the resources we already have, over and over again. But this requires a completely new perspective on waste. The 'What a waste!' campaign is designed to inspire more people to think circular," says Cecilia Zarbell, Brand and Communications Director at Ragn-Sells. When a product has served its purpose, it becomes waste, which contains valuable raw materials that can be reused. However, according to the United Nations, half of the world's climate emissions and 90 percent of the threat to biodiversity are still caused by the constant pursuit of new natural resources for everything we produce. - What a waste! Our trash is a treasure chest filled with valuable resources. But in order to harness them, we need to start seeing waste as the sustainable source of raw materials it actually is. With today's legislation, it's cheaper to extract new resources than to use the ones we already have, and we have to change that, says Cecilia Zarbell. Read more about the campaign at www.ragnsells.com/whatawaste
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  • Esther Wanjiku

    36 w

    This is a very brilliant campaign

    3
    • Kevin

      36 w

      A prolific campaign here by ragn sells

      2
      • Ann Nyambura

        36 w

        Ragn-Sells is doing a great job in promoting environmental awareness.

        5
        • Harrison wambui

          37 w

          This is an awesome way of attaining environmental sustainability

          4
          • Sarah Chabane

            37 w

            Love this! Looking forward to following this campaign

            4
            • Munene Mugambi

              37 w

              Waste is recyclable and reusable. Pet is be innovative and take advantage of all the waste we produce

              1
              • Tabitha Kimani

                37 w

                The world has to embrace sustainability in all sorts of waste for a better tomorrow.

                11
                • Markus Lutteman

                  37 w

                  Great name for a great campaign.

                  9
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