Climate idea
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Browning Environmental Communications

Climate idea

Presenting facts is not enough to change behavior for a more sustainable future

🌍 Did you know that simply presenting facts about the benefits of new behavior may not effectively promote climate action? 🌱 Many environmentalists and climate activists assume that people will change their behavior when informed about the advantages of sustainable practices. However, humans are not solely rational beings, and other factors like values, attitudes, and social norms play a significant role in decision-making. πŸ” The key lies in effective framing of the message. By strategically considering the audience, choosing the right wording, referring to social norms, changing psychological distance, and leveraging useful biases, we can enhance the impact of climate action communication. 🌟 πŸ“’ Let's create powerful messages that inspire positive change! Together, we can build a healthier planet for generations to come. πŸŒŽπŸ’š πŸ”— Learn more about effective climate action communication strategies here:
https://medium.com/climate-conscious/5-ways-to-make-climate-action-communication-more-effective-89b242e35842
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πŸ–Š Please reach out when you need support with communicating scientific research results.

Do you agree?

18 more agrees trigger contact with the recipient

  • Evangeline Wanjiru

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    58 w

    One word simply; Implementation

    • walter lungayi

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      58 w

      TRUE

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      • Tabitha Kimani

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        58 w

        Thanks for this piece of information. Passing information and expecting behavioral change can be really challenging.

        3
        • Joseph Githinji

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          58 w

          Wow this is a great message to all the activists in this platform and beyond.

          9
          • Mc Kaka

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            58 w

            I agree

            13
            • Munene Mugambi

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              58 w

              Problem is how there's people who don't believe these facts

              6
              Welcome, let's solve the climate crisis together
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