Increasing Milk Productivity Dairy cattle take up a lot of land that would be better spent on rewilding in this climate crisis. Not everyone wants to start using a dairy alternative but we can cut down on the number of cattle needed to produce our milk, and thus free up land. I found, when milking my grandfather’s goats as a child that I could set a record for milk production from one goat by rubbing the teat up and down while milking, the goat gets stimulated which increases endorphins, which in turn increases milk production. Queen Elizabeth II had a milking machine that did this while milking and found that the quantity of milk produced was increased by several factors, and the only thing that stopped the invention catching on with everyone was not many believed the figures. With this invention we can increase profits for the farmer in an industry that does not pay well, save land, and stop breading cattle with ever larger udders in an attempt to increase milk production.