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PENNY Deutschland

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Discounter Penny demands prices with environmental costs

Discounter Penny demands prices with environmental costs Many foods would be significantly more expensive if consumers also had to pay for the consequences of production. The discounter would like to draw attention to this with a campaign. It's a huge price increase: Vienna sausages suddenly cost 6.01 euros instead of 3.19 euros. The price for mozzarella has increased from 89 cents to 1.55 euros and for fruit yoghurt you have to pay 1.56 euros instead of 1.19 euros. In an unusual experiment, the discounter Penny will charge the "true prices" for nine of its more than 3,000 products for a week from Monday - i.e. the amount that should actually be calculated taking into account all the environmental and health damage caused by production. It's a bold move at a time when many households are already suffering from the skyrocketing food costs. Because the products from cheese to Viennese sausages are up to 94 percent more expensive, as the retail chain announced. The dealer is well aware of this. "We see that many of our customers are suffering from the persistently high food prices. Nevertheless, we have to face the uncomfortable message that the prices of our food, which are incurred along the supply chain, do not reflect the environmental costs," says Penny manager Stefan Görgens . With the week-long campaign in all 2150 branches, the company wants to create problem awareness among customers. The chain, which belongs to the Rewe Group, does not want to keep the additional income, but rather donates it to a project for climate protection and the preservation of family-run farms in the Alpine region. The surcharge is lowest for purely plant-based products The "true prices" were calculated by scientists from the Technical University of Nuremberg and the University of Greifswald, which included not only the usual production costs but also the effects of food production on soil, climate, water and health. "We're lying to ourselves if we pretend that today's food production has no hidden environmental costs," says Amelie Michalke, who studies the ecological and social effects of agricultural production at the University of Greifswald. Although these costs were not reflected in the retail price, they were borne by the general public and future generations. Taking these hidden costs into account often increases the product price considerably. The 300 gram pack of Maasdam cheese, for example, has gone up in price by 94 percent from 2.49 to 4.84 euros. According to the scientists' calculations, there are hidden costs of 2.35 euros in addition to the current price: 85 cents for climate-damaging emissions from agriculture alone, such as methane or CO₂. In addition, 76 cents for the soil pollution caused by intensive agriculture for fodder production. Another 63 cents for the impact of pesticide use and other factors on farmer health. And again a little more than ten cents for the pollution of the groundwater by fertilizers, for example. However, by including the hidden environmental costs, the price premium is not the same everywhere. The increase of only five percent for a vegan schnitzel is significantly lower than for Wiener sausages or yoghurt. In general, the necessary surcharge is lowest for purely plant-based products because of the lower environmental impact, reports environmental economist Tobias Gaugler from the Technical University of Nuremberg, who is accompanying the project. It is significantly higher for dairy products and highest for meat. A study by the University of Oxford last year also came to the conclusion that the prices for meat in particular should be significantly higher if greenhouse gas emissions and other environmental damage are taken into account. The only question is whether consumers will understand the experiment given the general price increases. "It's a brave step

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  • We Don't Have Time

    43 w

    Dear Patrik Lobergh Your climate love has received over 50 agrees! We have reached out to PENNY Deutschland by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

    • Peter Karanga

      45 w

      It's wonderful to see a company like Penny taking a stand and demanding prices that incorporate environmental costs. This is a significant step towards promoting sustainability and addressing the true value of products. By including environmental costs in pricing, it encourages both producers and consumers to consider the impact of their choices on the environment. This move not only raises awareness about the importance of sustainable practices but also sets a precedent for other companies to follow. Kudos to Penny for taking this bold and responsible initiative!

      • Patrik Lobergh

        45 w

        @peter_karanga I will go to Penny this week and pay that full cost calculation price, to support this initiative

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