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Stella McCartney

Climate love

Stella McCartney's nature-positive show at Paris Fashion Week

It's not often we write climate love reviews about fashion, but Stella McCartney's recent Paris Fashion Week show wasn't just about showcasing clothes; it was a bold statement about bridging the gap between sustainability and fashion and sharing this idea with the world. The designer, known for her commitment to ethical fashion hosted a "plant-based, nature-positive, solution-focused" street market featuring 21 stalls dedicated to sustainable products.
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One standout innovation was McCartney's collaboration with Keel Labs, which featured kelp-based yarn in boho openwork-knit summer dresses. Seaweed, as Tessa Callaghan, CEO and founder of Keel Labs explained, is a planet-positive raw material. It's abundant and doesn't require fertilisers, pesticides, water, or land use, making it an eco-friendly alternative to traditional fabrics like cotton.
Radiant Matter, another collaborator, introduced a biodegradable alternative to sequins, harnessing iridescence from natural raw materials. McCartney used this material to create a shimmering dress, proving that sustainable fashion can be glamorous. ๐Ÿ’…
https://www.youtube.com/watch?v=LjrBxOkXGQ0
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One luxury sustainable touch was the handbags made from champagne. These vegan "leather" Frayme bags used grape byproducts from Veuve Clicquot production, owned by McCartney's investors, LVMH. It's a creative approach to utilising waste in the fashion industry.
McCartney's dedication to sustainability is evident in her collection's materials, with 95% deemed responsible. Her message is clear: it's not about guilt; it's about making small, conscious choices in our daily lives to reduce consumption and promote a more sustainable future. In a world where fashion's impact on the planet is massive, Stella McCartney's show aimed to demonstrate that style and sustainability can go hand in hand.
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Do you agree?

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  • Videlis Eddie

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    39 w

    Very encouraging and creative as well ....we all need a sustainable future

    • Kevin

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      40 w

      This is a great show

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      • We Don't Have Time

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        40 w

        Dear Sarah Chabane Your climate love has received over 50 agrees! We have reached out to Stella McCartney by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

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        • winnie nguru

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          40 w

          To blend in the two, fashion and nature successfully is admirable

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          • Ann Nyambura

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            41 w

            It's great to see fashion and environmental responsibility coming together.

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            • Harrison wambui

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              41 w

              ๐Ÿ’š

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              • johnte ndeto

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                41 w

                This is an innovative and much-needed platform that merges fashion with environmental consciousness.

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                • Joseph Githinji

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                  41 w

                  This is surely a creative way to send a message to the world on how to create a sustainable future. Fashion is globally consumed and this could be a great channel to save our environment.

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                  • walter lungayi

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                    41 w

                    Stella McCartney's Paris Fashion Week show was an inspiring example of how fashion can be sustainable and nature-positive. Her commitment to ethical fashion is truly commendable.

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