Climate idea
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The Environmental Media Association

Climate idea

How we can make environmental communication more effective

When talking about environmental issues, environmental activists and environmentalists assume that people will change their behavior when they are informed about the benefits of new behavior.
This is not always true, as humans are not only rational and many other factors are important as well.
Other factors include someone's values and attitudes, social and personal norms, and how a message is framed.
Taking these 5 tips into account is a good and low-cost start to make your climate action communication more effective:
1. Taking your audience into account
2. Considering how you say it
3. Referring to social norms
4. Changing psychological distance
5. Leveraging useful biases
Learn more about how to put this into practice here:
https://medium.com/climate-conscious/5-ways-to-make-climate-action-communication-more-effective-89b242e35842


The wording of a message is to how people understand and respond to it (credit: Ryan Rodrick Beiler on Shutterstock)
The wording of a message is to how people understand and respond to it (credit: Ryan Rodrick Beiler on Shutterstock)



Do you agree?

148 more agrees trigger scaled up advertising

  • Gorffly mokua

    7 w

    Effective environmental communication requires more than just presenting information about the benefits of new behaviors.

    1
    • Munene Mugambi

      68 w

      We can start by ensuring info on environment is spread in all languages. Native languages especially

      3
      Welcome, let's solve the climate crisis together
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