Climate idea

Erlijn van Genuchten

17 w

The Environmental Media Association

Climate idea

How we can make environmental communication more effective

When talking about environmental issues, environmental activists and environmentalists assume that people will change their behavior when they are informed about the benefits of new behavior.
This is not always true, as humans are not only rational and many other factors are important as well.
Other factors include someone's values and attitudes, social and personal norms, and how a message is framed.
Taking these 5 tips into account is a good and low-cost start to make your climate action communication more effective:
1. Taking your audience into account
2. Considering how you say it
3. Referring to social norms
4. Changing psychological distance
5. Leveraging useful biases
Learn more about how to put this into practice here:

The wording of a message is to how people understand and respond to it (credit: Ryan Rodrick Beiler on Shutterstock)

Do you agree?

149 more agrees trigger scaled up advertising

  • Munene Mugambi

    14 w

    We can start by ensuring info on environment is spread in all languages. Native languages especially

    Welcome, let's solve the climate crisis together
    Post youtube preview with preloading
    youtube overlay

    Write or agree to climate reviews to make businesses and world leaders act. It’s easy and it works.

    Write a climate review

    Voice your opinion on how businesses and organizations impact the climate.

    Open for Climate Dialogue™

    Certified accounts actively looking for your opinion on their climate impact.

    126.4k trees planted

    One tree is planted for every climate review written to an organization that is Open for Climate Dialogue™.

    Download the app

    We plant a tree for every new user.