9 of 10 consumers and business buyers expect a company to clearly state and demonstrate the company's values 🎯♻ According to Salesforce in the ‘State of the Connected Customer’ report, which also makes clear that 6 of 10 consumers stop buying from a company whose values do not align with their own. 💔🛑 We also know that Climate Change is in the top three environmental values of consumers! This value-based 💚 sentiment is reflective in recent cases of conscious consumers, even with progressive companies such as BrewDog and Oatly who historically focus on sustainable actions have had trouble with governance and social aspects, as well as controversial shareholder decisions driving change (for the climate) at Shell and TotalEnergies. Check out Salesforce's great report: https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-4th-ed.pdf