Icebug's post

No inbound airfreight Changing from sea freight to air freight is common in our industry to catch the sales season when there are delivery delays. Icebug hasn't used any inbound air freight for the past five years, and we stuck to it even this year when Covid lockdowns in Vietnam led to massive delays for about a third of our fall/winter production. Does it make a difference? Using sea freight from Vietnam to Europe or North America only causes about half a kilo CO2e emissions/pair (less than bringing it on a truck from southern Europe or Mexico to our warehouses), but when you switch to air freight, the emission per pair increases at least 20 times! Switching to air freight would double the total carbon footprint of an average Icebug shoe. There will be a lot of talk about sustainability this year. Some of it will be relevant, a lot of it will be marketing spin. As a build-up to our New Year's resolution, we'll talk about a couple of things we're doing already. Tomorrow we'll talk about putting a proper price on carbon.

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