For the fifth year in a row Naturkompaniet will not participate in Black Friday. Instead they encourages their customers to take care of the clothes and equipment they already have.
On 25 - 27 November, store-members can therefore get their leather boots and G-1000 products from Fjällräven re-waxed, completely free of charge in the Kristiansand store at Sørlandssenteret.
- For us at Naturkompaniet, we want to distance ourselves from the buying hysteria that characterizes Black Friday. One of the most important aspects when it comes to sustainability is to give a long life to what you buy, by using and wearing out your garments and equipment over as long as possible. Therefore, we at Naturkompaniet want to encourage our customers to maintain and repair what they already have, before they buy something new, says Sofie Saberski, marketing manager at Naturkompaniet.
Great attitude from Naturkompaniet! I wish more stores and brands would join Green friday/week & help their costumers with repairs to prolong the life of their products.
Read more (Nor):
https://www.mynewsdesk.com/se/naturkompaniet-hk/pressreleases/naturkompaniet-sier-nei-til-black-friday-for-femte-aar-paa-rad-3145318
Do you agree?
35 more agrees trigger contact with the recipient
Sarah Chabane
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174 w
Good job! It sounds quite logical for an outdoor brand to boycott black Friday/week
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174 w
Good job! It sounds quite logical for an outdoor brand to boycott black Friday/week
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174 w
Great! I appreciate It. 💚 🌴 🌿