Climate warning
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H&M

Climate warning

Report links H&M, Zara to environmental destruction in Brazil

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The actions of fast fashion giants H&M and Zara, sourcing cotton from farms linked to massive deforestation, land-grabbing, corruption, and violence in Brazil, have wreaked havoc on the delicate ecosystem of the Cerrado savanna. This exploitation not only devastates the environment but also exacerbates the adverse effects of climate change.

The Cerrado, renowned as the most biodiverse savanna on Earth, is rapidly vanishing due to Brazil's aggressive agribusiness expansion. The report by Earthsight paints a grim picture, revealing how H&M and Zara have contributed to this destruction by sourcing "tainted cotton" from agribusiness firms with a notorious track record of environmental abuses.



Satellite imagery, court rulings, and undercover investigations uncover a distressing reality: over 816,000 tonnes of cotton exported between 2014 and 2023 were linked to farms notorious for clearing approximately 100,000 hectares of Cerrado wilderness. This unchecked exploitation, fueled by corruption and greed, not only leads to deforestation but also results in the dispossession of local communities and the violation of human rights.

The consequences of this environmental degradation are dire. The loss of biodiversity in the Cerrado disrupts ecosystems and threatens countless species. Moreover, deforestation releases significant amounts of carbon dioxide into the atmosphere, exacerbating climate change effects globally.

Despite being labeled as ethical by certification schemes like Better Cotton, the reality on the ground paints a starkly different picture. This exposes deep flaws in oversight mechanisms, allowing unethical practices to flourish under the guise of sustainability.

The complicity of major fashion brands like H&M and Zara in this environmental catastrophe cannot be overlooked. By continuing to source cotton from such unethical suppliers, they perpetuate a cycle of destruction and contribute to the worsening climate crisis.

It is imperative for these companies to take swift and meaningful action to rectify their supply chains and mitigate the damage caused. Mere statements of concern are not enough; tangible steps must be taken to ensure that their business practices align with environmental sustainability and respect for human rights.

Do you agree?

142 more agrees trigger scaled up advertising

  • winnie nguru

    2 w

    They should be held accountable for the menace they have caused

    1
    • Ann Nyambura

      4 w

      It's unacceptable that fast fashion giants continue to prioritize profit over the well-being of our planet and local communities

      5
      • We Don't Have Time

        5 w

        Dear Edwin wangombe Your climate warning has received over 50 agrees! We have reached out to H&M by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

        1
        • Rukia Ahmed Abdi

          5 w

          Shame on @H&M,Zara for such a total disregard on the fight to save our mother planet.Fashion industries should adopt sustainable ways of generating raw materials and shun away from destroying out environment.

          2
          • Edwin wangombe

            4 w

            @rukia_ahmed_abdi It is a big shame indeed ... they should adopt sustainable business methods

            1
          • Rashid Kamau

            5 w

            The republic of Brazil should be on the forefront to halt the detrimental effects on the environment.

            7
            • Edwin wangombe

              4 w

              @rashid_kamau and the government of Brazil should be very strong in protecting its ecosystem and people

              1
            • Elizabeth Gathigia

              5 w

              This is Worrying and it should be stopped with all means possible

              7
              • Edwin wangombe

                4 w

                @elizbeth_gathigia yes... I agree with you it is time we stop this madness

                1
              • Jane Wangui

                5 w

                It about time we did invest on research institutions so as to come with alternative ways of producing things we need while also protecting the environment.

                6
                • Edwin wangombe

                  4 w

                  @jane_wangui I think if we adopt reuse and recycle in the fashion industry will give the solution to the problem

                  1
                • Princess

                  5 w

                  This is deeply troubling and reflects a concerning disregard for the ecological consequences of fast fashion practices.

                  12
                  • Edwin wangombe

                    4 w

                    @princess_nel_268 fast fashion will destroy the world and something has to be done ASAP

                    1
                  • walter lungayi

                    5 w

                    So disappointing!! Quick legal action should be taken on the perpetrators. It underscores the need for greater transparency and accountability within the fashion industry to ensure sustainable and ethical practices throughout the supply chain, particularly in environmentally sensitive regions like Brazil.

                    11
                    • Edwin wangombe

                      4 w

                      @walter_lungayi I second this... it is time for these perpetrators to be stopped as their businesses cause more harm than good... it's time for people to reuse recycle and reduce by adopting second-hand clothes

                      1
                    • Sarah Chabane

                      5 w

                      Not too surprising, fast fashion companies need to be stopped!

                      5
                      • Edwin wangombe

                        4 w

                        @sarah_chabane_874 I agree with you.... it is never that serious. We can still survive on second-hand clothes.

                        1
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