Nespresso's brought a touch of AR to select stores around the world this holiday season. As part of the coffee machine maker's "Festive For Good" campaign, an AR experience called "Gifts of the Forest" lets customers to use their smartphones to enjoy a digital rainforest by scanning QR codes dotted around store windows. The brand behind some of the best coffee makers on the market has been celebrating the biodiversity of the rainforests that are so instrumental to coffee growth. However, this latest campaign also marks the start of Nespresso's collaboration with Conservation International, and subsequent pledge to protect 10 million trees in the Amazon. https://www.tomsguide.com/news/how-nespresso-is-using-augmented-reality-to-bring-the-rainforest-to-shoppers