It's urgent and extremely important to get people to know the reality. The mindset change must be global, or at least the majority of people must change consciousness for the true and effective actions to be taken. There is no other way, in my opinion. We (activists) must spread the word worldwide. We must speak more often, we must talk and listen, also. Because we need to understand what stops people from changing their consumption habits, and for that, listen first. Then talk. There is nothing more important than life. And that implicates in an urgent and global change now. Or there will be no more life very soon, at least life as we know it. The change will come, soon or later. But, the change can be soft or hard.