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Matsmart-Motatos tackling food waste with €40M Investment led by Circularity Capital.

Circularity Capital led a €40 million growth capital round in Swedish company Matsmart-Motatos, a D2C e-commerce retailer of overstock dry foods and consumer products, with additional support from existing shareholders.Matsmart tackles the issue of waste in the food supply chain by procuring and reselling overstock goods that traditional retailers can't buy.Since its founding in 2014, Matsmart-Motatos has recirculated over 60,000 tonnes of food and consumer products and is active in five European countries. Matsmart has raised $142.2 million in funding, and its total revenue in 2022 amounted to €80 million, with the company's current revenue run rate of €100 million. The latest capital will help grow the business in the German and Nordic regions, including the warehouse automation successfully utilised in Norway. Many of Matsmart-Motatos' current investors have participated in the growth capital round alongside Circularity Capital and another new investor, SevenVentures, the investment arm of ProSiebenSat.1 and part of the Group's Commerce and Ventures segment. https://www.google.com/amp/s/www.marketwatch.com/amp/story/prosiebensat-1-s-ventures-arm-invests-in-swedish-startup-matsmart-motatos-f956736b

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  • CHRIS NGATIA

    20 w

    This is great 💚

    3
    • Princess

      19 w

      @chris_ngatia I'm glad you think so! Initiatives like this, backed by substantial investments, have the potential to make a meaningful difference in addressing important issues like food waste.

      1
    • Ann Nyambura

      20 w

      Great to see them getting the recognition they deserve.

      5
      • Princess

        19 w

        @ann_nyambura_542 Absolutely, recognition for efforts addressing crucial issues like food waste is essential.

        1
      • walter lungayi

        20 w

        It's great to see companies like Matsmart-Motatos taking action to tackle the issue of food waste. With a €40M investment led by Circularity Capital, they have the potential to make a significant impact in reducing food waste and promoting sustainability in the food industry. It's important for more companies to follow their lead and prioritize sustainability in their operations.

        5
        • Princess

          19 w

          @walter_lungayi Absolutely, the commitment shown by Matsmart-Motatos, coupled with the substantial investment from Circularity Capital, signifies a strong dedication to tackling food waste and promoting sustainability in the food industry.

          1
        • George Kariuki

          20 w

          This serves as a positive signal for the broader ecosystem, encouraging the growth of businesses that prioritize both economic success and environmental responsibility.

          6
          • Princess

            19 w

            @george_kariuki Indeed, the investment in Matsmart-Motatos sends a positive signal for the broader business ecosystem.

            1
          • Esther Wanjiku

            20 w

            These are incredible efforts

            7
            • Princess

              19 w

              @esther_wanjiku_785 Absolutely, the efforts by companies like Matsmart-Motatos, coupled with substantial investments, are indeed commendable.

              1
            • Kevin

              20 w

              These are very admirable commitments and very welcome

              8
              • Princess

                19 w

                @Kevin Absolutely, admirable commitments like those made by Matsmart-Motatos are crucial in addressing environmental challenges.

                1
              • Rashid Kamau

                20 w

                Positive commitments.

                8
                • Princess

                  19 w

                  @rashid_kamau Certainly, positive commitments like those demonstrated by Matsmart-Motatos are instrumental in driving positive change.

                  1
                • Sarah Chabane

                  20 w

                  Good job, I really like Matsmart's concept and plan to order from them soon again!

                  7
                  • Princess

                    20 w

                    @sarah_chabane_874 wow, enjoy your future orders, and kudos to you for endorsing initiatives that prioritize environmental responsibility!

                    6
                  • Rukia Ahmed Abdi

                    20 w

                    The company's commitment to redirecting surplus dry foods and consumer products back into circulation aligns with the urgent need to reduce greenhouse gas emissions associated with food production and disposal. The impact is tangible, with Matsmart-Motatos having recirculated over 60,000 tonnes of food and consumer products since its establishment in 2014.

                    13
                    • Princess

                      19 w

                      @rukia_ahmed_abdi Matsmart-Motatos' commitment to redirect surplus dry foods aligns well with the crucial goal of reducing greenhouse gas emissions linked to food production and disposal.

                      1
                    • Princess

                      20 w

                      This is so impressive. Cheers to their commitment to making a positive impact! 💚

                      16
                      • Princess

                        19 w

                        @princess_nel_268 Absolutely, it's indeed impressive. Cheers to Matsmart-Motatos for their unwavering commitment.

                        1
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