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PANDORA

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No More Mined Diamonds

Pandora, the world leader in jewelry, stops completely with mined diamonds, only lab-made from now on The Danish company, best known for its charm bracelets, already does not include mined diamonds in most of its pieces. From the 85 million pieces it sells a year, only about 50 ,000 of them include precious stones. But from now on, none of them will. Pandora will release its first collection using lab -made diamonds, Pandora Brilliance, in the UK, expanding it to other markets in 2022. Pandora also says its lab-made gems are grown from carbon with more than 60% renewable energy on average, a ratio that is set to rise to 100% next year. Diamonds are still subject to great ethical concern in the supply chain . The Kimberley Process, established in 2003, was supposed to remove conflict diamonds but has proven not to work that well. LVMH-owned Tiffany & Co has also launched its own blockchain-based register of newly sourced, individually registered diamonds that trace a stone’s path all the way back to the mine. See more: https://edition.cnn.com/2021/05/04/business/pandora-jewelery-lab-grown-diamonds/index.html

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