Synsam Group
Climate love
Climate love
Petter Körnemark
128 w
Showing the circular and sustainable way
On the main shopping street of Stockholm Synsam has this store with second hand spectable frames, really showing the public this is a way of shopping. Kudos!
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Pinned by We Don't Have Time
Thank you Petter for acknowledging an important initiative for circular flows that is appreciated by the customer. Our sustainability chain Synsam Recycling Outlet was born out of our vision; that the customer wants to consume more sustainably and that we as #1 on the market really can both drive and have an impact towards a more sustainable consumption with attractive offers. Synsam's Recycling Outlet is Synsam Group's latest store concept, one of a kind and the first pure marketplace for recycled spectacle frames and sunglasses in the Nordics. The spectacles and sunglasses are recycled from Synsam's stores, where customers play an active role in contributing to the circular flow by leaving their used products in Synsam's boxes for reuse and recycling. Frames in good condition are cleaned and readjusted and are put back into the system, that is in the Synsam Recycling Outlet store. Glasses of poorer condition go to recycling and become raw material for Synsam's latest sustainability collection, Circular Collection. Part of the volume is sent to Vision For all, the voluntary initiative to promote optic health in developing countries. In the store, we also sell products from Synsam's sustainability collections, as well as collections that have been pulled from the regular product assortment. Since December 2020, Synsam has opened seven stores with the Recycling Outlet concept around Sweden. The chain has become a success, the stores surpass our expectations and are at the top of our sales lists. We primarily attract a brand new customer group; younger consumers that want to make conscious choices, get attractive offers and find good deals. We enable this in a conscious shopping environment unlike any other recycling outlet, i.e. no disorder, the shopping experience is attractive, tidy and easily navigated. Welcome to us! Best regards♻👓🧡👓♻ Jenny Fridh, Chief Communications and Sustainability Officer Synsam Group
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124 w
i will recommend this to my friends whenever they need new glasses
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127 w
Love your Recycling Outlet concept around Sweden - Thank you for adding value to a old fashioned industry in eyewear fashion :-)
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127 w
Really love the idea .keep it up.
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127 w
Thank you Petter for acknowledging an important initiative for circular flows that is appreciated by the customer. Our sustainability chain Synsam Recycling Outlet was born out of our vision; that the customer wants to consume more sustainably and that we as #1 on the market really can both drive and have an impact towards a more sustainable consumption with attractive offers. Synsam's Recycling Outlet is Synsam Group's latest store concept, one of a kind and the first pure marketplace for recycled spectacle frames and sunglasses in the Nordics. The spectacles and sunglasses are recycled from Synsam's stores, where customers play an active role in contributing to the circular flow by leaving their used products in Synsam's boxes for reuse and recycling. Frames in good condition are cleaned and readjusted and are put back into the system, that is in the Synsam Recycling Outlet store. Glasses of poorer condition go to recycling and become raw material for Synsam's latest sustainability collection, Circular Collection. Part of the volume is sent to Vision For all, the voluntary initiative to promote optic health in developing countries. In the store, we also sell products from Synsam's sustainability collections, as well as collections that have been pulled from the regular product assortment. Since December 2020, Synsam has opened seven stores with the Recycling Outlet concept around Sweden. The chain has become a success, the stores surpass our expectations and are at the top of our sales lists. We primarily attract a brand new customer group; younger consumers that want to make conscious choices, get attractive offers and find good deals. We enable this in a conscious shopping environment unlike any other recycling outlet, i.e. no disorder, the shopping experience is attractive, tidy and easily navigated. Welcome to us! Best regards♻👓🧡👓♻ Jenny Fridh, Chief Communications and Sustainability Officer Synsam Group
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127 w
Thanks for joining the dialogue! That's amazing that you have launched a circular collection with your glasses as raw material. You should communicate more about it because I would have definitely shopped my latest glasses at yours if I had known this before! :)
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127 w
Thanks for your answer and I am really glad you get to involve your customers by letting them leave their old spectacle frames, and that you have found new customers. This is the way!
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127 w
Dear Petter Körnemark Thank you for getting your climate love to level 2! We have reached out to Synsam Group and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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127 w
i'll be looking into that - frames for the future
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128 w
Great!
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128 w
Excellent!!
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128 w
Oh! I wish I knew that 3 weeks ago before getting new glasses :(
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