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Climate Action Network

Climate idea

Linking emotions to personal circumstances is a powerful motivator for taking action

😮 Did you know that emotions play a significant role in inspiring environmentally friendly behavior? 🧠 While cognitive factors such as beliefs and perceptions are often emphasized, understanding and harnessing emotions can be a powerful motivator for sustainable actions. 🌍🌱 Learn more in this article about how emotions can be linked to behavior, personal circumstances, effective interventions, and even create a positive cycle of change and discover the untapped potential of emotions in driving environmental action:

Credit: science communication by Dr. Erlijn van Genuchten This article is based on the scientific publications: - “Leveraging emotion for sustainable action” in One Earth by Tobias Brosch and Linda Steg at University of Geneva and University of Groningen - “Affect and emotions as drivers of climate change perception and action: a review” in Current Opinion in Behavioral Sciences by Tobias Brosch at University of Geneva

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