The media has over the years worked closely with with Meteorological Agencies in Eastern Africa. Some of the hallmarks of the working relationship has been the regular reporting of weather forecasts and discussions on climate issues in our media stations including disaster reduction communication. This is great, however, with the recently released report from United Nation's Intergovernmental Climate Change (IPCC) that provides human caused global warming, it's imperative that media and Meteorological engagement be boosted significantly. It's evident that the challenges posed by climate change require a not business as usual communication approach. The approach needed is a constructive engagement between our media and Meteorological Agencies in Eastern Africa. This will be an ideal way to reach a wider audience in covering climate issues.