The role of the media is to enlighten people about what's going on. For the BBC it is imperative that they take these motions seriously and come out with research and good information about climate change for the masses that listen to them all over the world. A lot of people listen to the BBC and they should take this opportunity not just to report about politics or other irrelevant information and to report about serious matters like climate change.
The BBC can use their peak times when most people are watching television or listening to their radios, to pass these messages across. The media is the most important aspect in the fight against climate change and as such they have to take their rightful place and do what his expected, otherwise what good are they?
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This is an idea worth considering! giving climate news a segment during prime news coverage will help influence many people to embrace eco-friendly lifestyle.
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This is a great idea for all media houses.
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BBC has been a reliable media channel for climate news but with the recent new of this media power house failure to broadcast Attenborough’s highly anticipated new series, Wild Isles, raised concerns on their credibility and realizability in creating climate awareness. https://www.google.com/amp/s/amp.theguardian.com/media/2023/mar/10/david-attenborough-bbc-wild-isles-episode-rightwing-backlash-fears
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Media and BBC has a very important role in society yo educate their readers and listeners on this
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Raising awareness is key to keeping sustainable living at the forefront of people's minds, but also an opportunity to educate people and spread the word to help protect nature.