France is considering implementing penalty fees for fast fashion companies in order to address the environmental impact of the industry. Members of parliament have proposed a bill that would charge these companies up to 50% of the selling price per item sold. The bill specifically targets brands like Shein and Temu, with Shein alone offering over 470,000 products and introducing more than 7,200 new items daily. This move comes in response to concerns about the negative environmental, social, and economic consequences of the fast fashion model, which encourages high volumes of low-priced clothing and frequent consumer purchases.
With 43% of surveyed shoppers in France reporting that they typically purchase clothing from fast fashion retailers, lawmakers are aiming to shift towards a more circular economy. The proposed penalties, set to take effect by 2030, could amount to up to 10 euros per item or 50% of the selling price. This initiative aligns with the AGEC law passed in 2020 and complements previous efforts such as financial incentives for citizens to repair their clothing, introduced in 2023.
The aim of these measures is to reduce clothing waste in France, where approximately 700,000 metric tons of clothing are discarded annually, with a significant portion ending up in landfills. The proposed penalty fees for fast fashion companies will undergo discussions by a parliamentary committee before being presented to parliament later in March. Additionally, there are plans to explore further actions to mitigate the environmental impact of the fashion industry, including potential bans on ultra-fast fashion advertising and incentives to promote sustainable clothing options.
https://www.fastcompany.com/91049092/france-penalizes-fast-fashion-companies#:~:text=France%20is%20fighting%20back.&text=Fashion%20brands%20with%20ultra%2Dfast,proposed%20in%20a%20new%20bill.
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France is sending a clear message about the need for accountability and responsibility in the fashion sector.
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Interesting! I wonder if this will ever be implemented
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France's contemplation of imposing penalties on fast fashion companies to counter their environmental impact reflects a growing awareness of sustainability issues and the need for accountability in the fashion industry.
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It's encouraging to see governments taking action to address the environmental consequences of fast fashion.
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This is a great decision in the right trajectory that will enable France deal with clothing wastage menace. This is a the right decision in the pursuit to sustainability.
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Great suggestion
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France has made a great decision
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As a country that hosts some of the most luxurious brands in the world, it is time France took this step to curb fashion extravagance that has taken root in the country
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@munene_mugambi great to see them lead as an example, more nations should absolutely follow this initiative.
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The rest of the government should copy France. France has made a great step of penalizing fast fashion company. That will help to mitigate environmental impact brought by these companies.
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@chris_ndungu this is an effort worth emulating, green environment is the way to a sustainable future.
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If everyone was to accomplish what they have promised to do...by 2030 we will.have made an impact
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By addressing the environmental consequences of fast fashion and incentivizing more eco-friendly practices, France is taking proactive steps to promote a greener and more ethical approach to clothing production💯
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@johnte_ndeto this is a positive step towards creating a green environment.
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Great action taken by France .France decision to penalize fast fashion company is such a good step so as to mitigate environmental impact that would be brought by this fast fashion companies .
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@felix_mokaya it also comes at a time when we are trying to encourage people to recycle more, to re wear their clothes and recycle, plus re use shere possible. With such litigation, it is only time before the whole of France learns fashion discipline even if they have to learn by the rule of law.
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@munene_mugambi The time is now , fashion discipline and embracing circular economy is the way to go.