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What Is Greenwashing? - Article/Blog

In their article it describes greenwashing as a deceptive marketing practice that companies use to make their products appear eco-friendly, even when they're not so as to tap into the growing interest in sustainability and convince us to buy their products over others.
Aside from the fact that it's a breach of consumer rights, it also means that customers are potentially choosing these lame products over actual planet-friendly ones. And as many greenwashed products have incorrectly-marked disposal options, they will not be recycled or composted in the right ways.
Not only does this misrepresent the impact of products, but it can also make it harder for consumers to make genuinely sustainable choices.
What you should be Looking For:
- Brown or green packaging : Beware of the khaki! Sure - bland, forest-coloured packaging is also adored by actual sustainable companies. But it's also a sure-fire way to trick our brains into not looking any harder at the environmental merit of the product.
- Feel-Good Phrases: Watch out for anything fluffy like "Kind to the Planet", "Green", "Natural". Are these true of actual planet-friendly products? But we also have the accreditation to back it up. When you see a product with something like "Made with love" on the side, use it as a reminder to read and research that ingredients label.
-Baseless Disposal Options and Ingredients: Of all the greenwashing tactics, this is perhaps the most insidious. Products that are listed as compostable may not be compostable in your area, or may only be industrially compostable. Or may not actually be compostable at all. Similar to that, products are often labelled as recyclable if they're a soft plastic. We can't just assume that any plastic labelled as recyclable is actually so.

If you think you're being Greenwashed:
-Check for certs: Learn the difference between biodegradable and compostable products. Then, always check that the "compostable" product is actually government certified. Without certifications, there's no real proof of how or when they'll break down, even if they're chucked straight into the fiery pits of Mount Doom. When it comes to "recyclable" plastics, they should be numbered.
-Use the Experts: Luckily, there are people out there doing the legwork so you don't have to.

Stay Smart
While greenwashing is unfortunately alive and well, there's plenty of ways to avoid falling for those sneaky marketing tactics. Do your research, read the labels, and don't be afraid to ask questions.
And if all else fails, just remember: if a company's sustainability efforts seem too good to be true, they probably are. So don't be fooled by eco-friendly buzzwords and fancy packaging.
Be green, be savvy, and keep making eco-friendly decisions with that little bit more love.

What Is Greenwashing?

Greenwashing Who? Being an eco-conscious human means making decisions with a little more love. Spending a little bit more, planning a little more ahead, and taking a little bit more time doing your research. Due to the rise of greenwashing, knowledge is key. Greenwashing is a deceptive marketing practice that companies use to make their products appear eco-friendly, even when they're not. They do this to tap into the growing interest in sustainability and convince us to buy their products over others. In fact, a recent survey found that 62% of Australians are more likely to buy a product if it's eco-friendly. The TL;DR is that greenwashing sucks. Aside from the fact that it's a breach of consumer rights, it also means that customers are potentially choosing these lame products over actual planet-friendly ones. And as many greenwashed products have incorrectly-marked disposal options, they're also not being recycled or composted in the right ways. So not only does it misrepresent the impact of products, but it can also make it harder for consumers to make genuinely sustainable choices. It's like trying to find a needle in a steaming pile of plastic. With this blog, we're bringing the knowledge. Read on for how to spot greenwashing, and then the best ways to avoid it. So? What Am I Looking For? Companies that greenwash have figured out the best ways to package and market their products to give the appearance of being eco-friendly. These products look green enough (literally, sometimes) that it keys into the customer's brain that they're making a sustainable decision by choosing that product over others. Keep in mind, when reading these, that a product isn't necessarily greenwashed if it looks like this. But use these traits as warning bells to remind you to look at them with X-ray precision. Brown or green packaging Beware of the khaki! Sure - bland, forest-coloured packaging is also adored by actual sustainable companies. But it's also a sure-fire way to trick our brains into not looking any harder at the environmental merit of the product. Be wary also of any symbolism such as plants or animals on the product. A cuddly rabbit does not a compostable toothpaste make. Feel-Good Phrases Watch out for anything fluffy like

https://heapsgoodpackaging.com.au/blogs/news/what-is-greenwashing




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  • Videlis Eddie

    5 d

    Thanks for sharing this information...

    2
    • Peter Kamau

      1 w

      It's the high time people become very inquisitive and also develop the need to know the makeover of the products they consume since we're blinded to purchase products dubbed as green, eco-friendly and so on where as they aren't at all.

      10
      • Edwin wangombe

        1 w

        This is really informative... Thanks for sharing

        3
        • Munene Mugambi

          1 w

          It's important to explain to everyone what greenwashing is

          3
          • Annett Michuki..

            1 w

            great information

            4
            • Joseph Githinji

              1 w

              This is an informative article, surely greenwashing must be criticized by all means.

              4
              • mercy nduta

                1 w

                The central danger in greenwashing is that it can mislead people into acting unsustainably thus needs to be condemned by all means.

                5
                • Tabitha Kimani

                  1 w

                  Greenwashing should be made a criminal act.

                  17
                  • Esther Wanjiku

                    1 w

                    This is so much enlightenment.I'm now well made aware of the so many red flags to be on the look out for.

                    15
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