Climate love


Climate love

Their Passive Cooking campaign to encourage people to cook pasta off the heat saves the planet and reduces energy bills

Barilla released a Passive Cooking campaign and Passive Cooker product that helps save the planet and reduce energy bills. It is based on a simple ancient technique to cook pasta off the heat i.e. keeping the lid on and using residual heat for cooking. Their cooker product allows people to use the optimal cooking time and alerts them when the food is ready. Even though it is a small change, it has a big impact. Over 400 million portions of pasta are served every day. This technique can reduce CO2 production by cooking pasta by 80%.

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120 more agrees trigger social media ads

  • Rukia Ahmed Abdi

    19 w

    Cool innovation

    • Marilyn Mehlmann

      22 w

      We cook with induction hotplates, so there is no residual heat. Anyone able to compare the savings?

      • Muhammad Fahd Khan

        29 w

        Saves money and our environment.

        • Sheila wanjiru Nduta

          30 w

          This is brilliant

          • Johannes Luiga

            30 w

            Wow that’s impressive

            • Sarah Chabane

              30 w

              Okay, but the Italian in me is crying 😫

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