B Corp UK
Climate love
Climate love
Aude Boulord
111 w
"Good News"! A B Corp month-long pop-up store where you can't buy anything.
Did you know? Every March, B Corporations around the world come together to raise awareness and encourage other brands to become certified too. B-Corp UK set up "Good News", a store that primarily aims at teaching! This shop is not about spending money but cashing in on how to make the planet a better place. To bring more awareness to the consumers, you will learn about greenwashing, buzzwords, but also attend to events or workshops, from lectures about waste to panels about female founders. Truly an amazing initiative and also a great use of merchandising that I think will help visitors to remember. Happy month of B Corp! https://www.marieclaire.co.uk/life/sustainability/b-corp-month-pop-up-769393
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Pinned by We Don't Have Time
Thank you for your support and for spreading the word about the UK's first B Corp shop! We launched this initiative as a physical anchor and exhibition to showcase business as a force for good, educate and inspire consumers to buy better goods and services. Throughout March, we welcomed more than 3,000 people into the shop, driving awareness and excitement about B Corp Certification and championing our growing community in the UK
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Pinned by Aude Boulord
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111 w
That's a superb dynamic to scale up awareness.
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108 w
Thank you for your support and for spreading the word about the UK's first B Corp shop! We launched this initiative as a physical anchor and exhibition to showcase business as a force for good, educate and inspire consumers to buy better goods and services. Throughout March, we welcomed more than 3,000 people into the shop, driving awareness and excitement about B Corp Certification and championing our growing community in the UK
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109 w
Dear Aude Boulord Thank you for getting your climate love to level 2! We have reached out to B Corp UK and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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111 w
That's awesome intiative.
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111 w
Such type of Awerness is all we need I wish other organizations could borrow a leaf a leaf from B-Corp
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111 w
That's a superb dynamic to scale up awareness.
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111 w
Great initiative! Are there any stores like that in other countries than the UK?
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111 w
Good question! I haven't looked it up, let me know if you find some others 🧐 quite amazing to use marketing tools for education purposes on sustainability, I'm curious of how people react!
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