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Rashid Kamau

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the LEGO Group

Climate love

Lego to swap oil in its bricks with more expensive renewable plastic.

Lego has been working on replacing the oil-based plastic used in its bricks with more sustainable alternatives. The company has been exploring various renewable materials to reduce its environmental footprint. However, this shift comes with challenges, particularly the cost of renewable plastics, which tend to be pricier than traditional oil-based plastics.
The transition to renewable materials aligns with Lego's broader sustainability goals, but it also highlights the complexity of balancing environmental responsibility with economic feasibility. The company is committed to finding a solution that maintains the quality and durability of its iconic bricks while reducing its reliance on fossil fuels.
This move is part of a broader trend in the industry, where companies are increasingly prioritizing sustainability, even if it involves higher costs in the short term.
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https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.reuters.com/business/retail-consumer/lego-replace-oil-its-bricks-with-pricier-renewable-plastic-2024-08-28/&ved=2ahUKEwiD0J-St5eIAxXPB9sEHYCYAmsQFnoECAEQAQ&usg=AOvVaw10lhD3wpYMiDjHRKlB_DEY



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