Climate love
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the LEGO Group

Climate love

Lego to swap oil in its bricks with more expensive renewable plastic.

Lego has been working on replacing the oil-based plastic used in its bricks with more sustainable alternatives. The company has been exploring various renewable materials to reduce its environmental footprint. However, this shift comes with challenges, particularly the cost of renewable plastics, which tend to be pricier than traditional oil-based plastics.
The transition to renewable materials aligns with Lego's broader sustainability goals, but it also highlights the complexity of balancing environmental responsibility with economic feasibility. The company is committed to finding a solution that maintains the quality and durability of its iconic bricks while reducing its reliance on fossil fuels.
This move is part of a broader trend in the industry, where companies are increasingly prioritizing sustainability, even if it involves higher costs in the short term.
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https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.reuters.com/business/retail-consumer/lego-replace-oil-its-bricks-with-pricier-renewable-plastic-2024-08-28/&ved=2ahUKEwiD0J-St5eIAxXPB9sEHYCYAmsQFnoECAEQAQ&usg=AOvVaw10lhD3wpYMiDjHRKlB_DEY



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  • Ann Nyambura

    10 w

    Refreshing to see a global brand like Lego lead by example,

    • Grace Njeri

      13 w

      By transitioning to renewable plastics, Lego is taking a significant step in reducing its environmental footprint and demonstrating a commitment to sustainability.

      2
      • rosebellendiritu

        19 w

        No matter how expensive it might be to reclaim the planet,the efforts are worth it.

        6
        • walter lungayi

          19 w

          Very interesting. Sustainability is our goal.

          2
          • winnie nguru

            19 w

            Sustainability everywhere and on everything!

            2
            • Gorffly mokua

              19 w

              This is impressive! This reflects a strong commitment to sustainability, despite the higher costs.

              9
              • We Don't Have Time

                19 w

                Dear Rashid Kamau Your climate love has received over 50 agrees! We have reached out to the LEGO Group by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

                3
                • Jane Wangui

                  19 w

                  Nice one.any steps towards a cleaner plan is quite commendable and we all should strive to make the world a better place.

                  4
                  • Gorffly mokua

                    19 w

                    @jane_wangui Absolutely agree! Every step counts towards a sustainable future!

                    2
                    • Grace Njeri

                      13 w

                      @jane_wangui Every effort counts, no matter how small, and when individuals and communities come together with a shared vision for a cleaner planet, the potential for positive change becomes limitless.

                    • dickson mutai

                      19 w

                      We love the trend where sustainability is prioritized

                      11
                      • Gorffly mokua

                        19 w

                        @dickson_mutai 💚💚

                        2
                        • Gorffly mokua

                          19 w

                          @dickson_mutai Absolutely! Prioritizing sustainability is essential for a healthier planet and future!

                          2

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