Hello WDHT community! We are Houdini, the sportswear brand on a quest to reimagine the future of circular sportswear. We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all. Since the early nineties when Houdini started to evolve from a hidden secret in the climbing community into a company, responsible business has been our way. With the passion, determination, planning and execution of mountaineers, we took on the challenge of designing our business to become a force for good. Never compromising. Always smiling (almost). Our purpose and vision is about inspiring and enabling mankind to reconnect to nature, to lead a healthier and happier lifestyle in partnership with nature, to evolve as individuals and form a prosperous society on a thriving planet, for us and future generations. This is why we work hard to provide state-of-the-art products and services designed for the great outdoors. This is why we innovate and develop technologies that work with nature rather than at the expense of it. This is why we connect and build our community together with conscious, active and engaged people like ourselves worldwide. Read about our roadmap to change the world here: https://houdinisportswear.com/en-gl/sustainability/how-we-want-to-change-the-world