Companies (especially SMEs) and consumers agree that the reporting of sustainable actions equals stronger brands. 💚💪 🙋‍♀️ 6 of 10 consumers consider the #sustainability of a product and a company important when buying a product, while 📰 9 of 10 companies believe that sustainability reporting will strengthen their brand. 🏢 4 of 10 companies struggle with gaining customer feedback on the value of their sustainable actions, and 🔍 7 of 10 consumers are worried that companies do not provide enough sustainability information. 🤏 The ‘Close the Gap’ report by Enablesus highlights the common #B2C purpose of sustainability in Denmark, but also clearly some B2C communication gaps, find the report here: https://info.enablesus.com/close-the-gap Enablesus is a #sustainability service (SaaS) allowing companies to save resources when communicating their sustainable actions to more effectively reach consumers 🙍‍♀️🙍‍♂️ and business partners 🤝. 📲 Experience Enablesus services here: https://enablesus.com