Climate warning
Image of H&M


Climate warning

H&M and KappAhl do not take responsibility for their textile waste

The Swedish company Renewcell has developed a patented process that enables the recycling of cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a pristine new material called CIRCULOSE®. This company have now been forced to file for bankruptcy. Financial means was required to scale up the business to a profitable level. The largest share holder, H&M, did not want to invest more money in the company and the other Swedish producer of fast fashion, KappAhl, sold most of its shares in Renewcell already in 2021. This shows how little H&M and KappAhl care for the environment. Fast fashion companies like H&M and KappAhl should take their responsibility. A minimum requirement is that the companies support reuse of textile waste. The later actions by H&M and KappAhl are in contrast with the advertisements when entering the cooperation with Renewcell, cf.



. It may be added that Renewcell won last autumn the Nordic council’s environmental price with the motivation: A pioneering solution to recycle and reuse textile waste to new clothes and new products. Renewcell‘s product Circulose was considered one of the best inventions in 2020, see

. Let us hope that an environmentally friendly company is buying Renewcell and make the required investment to make it profitable!

Do you agree?

32 more agrees trigger social media ads

  • We Don't Have Time

    6 w

    Dear Ulla Wennermark Your climate warning has received over 50 agrees! We have reached out to H & M Hennes & Mauritz Sverige AB by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

    • Chris Ndungu

      6 w

      It is disheartening to see fashion retailers like these one despite them been major, not taking their responsibility in saving the environment. They are imaging a bad picture in their country as well as other companies. Shame on them!

      • winnie nguru

        6 w

        So basically they produce high end products, make huge profits and care less about the waste products? This is unacceptable and they need to be held accountable

        • Kevin

          6 w

          Very frustrating that such industry leaders in textile are caught up in unaccountability issues with regards to disposal of textile waste

          • Saustine Lusanzu

            6 w

            It is stressful to see companies not being responsible for the destruction they are committing, it's time to make them accountable

            • George Kariuki

              6 w

              This is disappointing and frustrating. This highlights the need for stronger accountability from big corporations regarding their sustainability efforts. We need them to walk the walk, not just talk the talk! ️#NoMoreGreenwashing

              • Elizabeth Gathigia

                6 w

                Its very sad that H&M and KappAhl don't care about the environment, they should be responsible for their textile waste!!

                • Rukia Ahmed Abdi

                  6 w

                  It's annoying that the gains we've made in saving out mother planet are being Backwashed by renown industry players the likes of H&M and KappAhl. These two textile companies need to be put to task to take responsibility for their waste.

                  • walter lungayi

                    6 w

                    It is disappointing to see major fashion retailers like H&M and KappAhl not taking responsibility for their textile waste. As leaders in the industry, they should be setting a better example for sustainable and ethical practices. for others to follow.

                    • Felix mokaya

                      6 w

                      H&M and KappAhl should take responsibility for their textile waste !

                      • Ingmar Rentzhog

                        6 w

                        Very true. I wrote an op ed about this in Impact Loop today (in Swedish)

                        Welcome, let's solve the climate crisis together
                        Post youtube preview with preloading
                        youtube overlay

                        Write or agree to climate reviews to make businesses and world leaders act. It’s easy and it works.

                        Write a climate review

                        Voice your opinion on how businesses and organizations impact the climate.
                        0 trees planted

                        One tree is planted for every climate review written to an organization that is Open for Climate Dialogue™.

                        Download the app

                        We plant a tree for every new user.