Icebug
Climate love
Climate love
Johannes Luiga
99 w
Truly nice to see advertisement for this CO2 friendly shoe😊
Traveling on the train between Stockholm and Gothenburg and seeing this nice advertisement for a shoe partly produced by recycled material and with the lowest CO2 footprint in the industry💚 Really encouraging to see that you are partners with We Don’t Have Time as well😊 https://icebug.com/
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Pinned by We Don't Have Time
Thanks for the shout-out and the discussion here. We don't see ourselves as part of the fashion industry - in our view there's something inherently unsustainable in a business model which relies on creating needs. Don't buy a product you don't need. We try to build our products on a basis of functionality and performance, making footwear for people that wants to get outdoors every day, while minimizing the footprint and adding the element of style - looks that will last for a long time. If we succeed... Well, that's not really for us to tell you, but we promise that we don't make them ugly on purpose :) When it comes to the price, you have to pay a certain "climate premium". Firstly, because choosing materials and process with a lower footprint is more expensive (absurdly enough, higher footprint options is still the standard) and secondly because we have incorporated an internal pricing on CO2 at €100/ton. Moving early into a World where carbon is properly priced. This we use for our giving through 1% For the Planet and investing in renewable energy.
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97 w
Thanks for the shout-out and the discussion here. We don't see ourselves as part of the fashion industry - in our view there's something inherently unsustainable in a business model which relies on creating needs. Don't buy a product you don't need. We try to build our products on a basis of functionality and performance, making footwear for people that wants to get outdoors every day, while minimizing the footprint and adding the element of style - looks that will last for a long time. If we succeed... Well, that's not really for us to tell you, but we promise that we don't make them ugly on purpose :) When it comes to the price, you have to pay a certain "climate premium". Firstly, because choosing materials and process with a lower footprint is more expensive (absurdly enough, higher footprint options is still the standard) and secondly because we have incorporated an internal pricing on CO2 at €100/ton. Moving early into a World where carbon is properly priced. This we use for our giving through 1% For the Planet and investing in renewable energy.
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97 w
@rick_m_witan but Rick, people tend to use shoes, especially in Sweden, or am I wrong? I don't see how Icebug is creating a need here 🤔
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96 w
@Icebug Great initiative! keep it up!
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96 w
@Icebug Thanks for a great response! and for letting us know about the internal pricing of CO2
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98 w
It's great seeing Egypt such industries adopt the 3Rs model
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99 w
What a nice way of promoting circular economy keep up .
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99 w
love it!
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99 w
Good job Icebug! Will definitely look at the brand when I need to buy new running shoes
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99 w
So creative. Love to see this kind of innovation.
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99 w
It's a good thing to point out! The other thing is the price. Though I don't know the price of these shoes here. Apart from that this is a beautiful initiative!
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98 w
@audeboulord The prices are good appr 100-150 EUR:-)
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97 w