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Volvo Group to deliver visionary keynote on the future of transportation at CES in Las Vegas

Volvo Group’s CEO Martin Lundstedt will deliver a keynote speech at the leading tech event CES, highlighting Volvo’s vision for 100% safe, 100% fossil-free, and 100% more productive transportation and infrastructure.
The speech will also be available on We Don’t Have Time.

Martin Lundstedt, CEO of Volvo Group.
Martin Lundstedt, CEO of Volvo Group.


CES takes place in Las Vegas, Nevada, on January 7-10. Spread out over almost 200,000 square metres of exhibit space, the event is expected to attract more than 100,000 visitors, and will feature almost 300 companies on the Fortune 500 list, as well as investors, buyers, and policymakers from around the world.
Owned and produced by the Consumer Technology Association (CTA), CES features a broad range of industry leaders across almost every industry working with technology. Volvo Group is invited thanks to its position as frontrunner in using climate technology to address climate change.

“Volvo Group is playing an important part in the green future with some of the most ambitious goals and initiatives in the industry. We can’t wait to learn more about the expected and unexpected partnerships that have led to breakthroughs in technology and sustainable practices,” said Kinsey Fabrizio, President, CTA, when announcing Martin Lundstedt as a keynote speaker.

Crowded at CES (formerly an initialism for Consumer Electronics Show), which attracted 135,000 visitors in Las Vegas in January 2024.  Photo: Consumer Technology Association (CTA)
Crowded at CES (formerly an initialism for Consumer Electronics Show), which attracted 135,000 visitors in Las Vegas in January 2024. Photo: Consumer Technology Association (CTA)


At CES, Volvo Group will reveal a multi-faceted approach to fossil-free transport. This includes three main avenues: battery-electric systems, hydrogen fuel cells, and renewable biofuels powering advanced combustion engines. Together, these technologies represent a comprehensive, value-chain-wide approach to sustainability.

“Transforming mobility is a full-scale societal issue, and while technology and equipment are ready, enabling conditions are critical to ensuring society and the planet benefit from fossil-free solutions”, said Martin Lundstedt.

Presenting on stage from Volvo Group is also Lars Stenqvist, Chief Technology Officer, who will talk about how to embrace sustainability and innovation; and Andrea Fuder, Chief Purchasing Officer, on how purchasing can be a power for positive change.

Among the other keynote speakers at CES in Las Vegas are Jensen Huang, founder and CEO of NVIDIA, and Yuki Kusumi, Group CEO, of Panasonic Holdings Corporation.

Volvo Group’s CEO Martin Lundstedt speaks at 9 a.m. Pacific Time (PT) on January 8, 2025, in the Palazzo Ballroom at the Venetian.

Watch the keynotes on-site – or on We Don’t Have Time on January 15.


  • Johan Ayiter

    1 w

    Until today Volvo is living the life of a “Swedish King”, as if he is able to create everything better and more environmentally conscious and sustainable, but if you observe concisely what they produce it’s not much better than what a Ford or Opel are doing, but the most dreamy advertisement techniques, used to create a car brand which looks or must look much better, because of it’s Swedish background, puts all the world in unnecessary admirations, even after their full collaboration with Chinese brands, which were nearly totally nonexistent in the electrical car market, before this knowledge transfer, which only happened because Volvo couldn’t rescue itself financially, and looked for a highest bidder, and as in the case of famous Apple, it was again a Chinese company which bought it’s soul, all the know how to develop it’s own cars and it’s own intelligent phones. If we rely only on money, as today in the world’s climate crisis, with all the best (?) solutions offered by richer countries, investing in millions of dollars in solar panels or windmills directly, if these were saving those poorer countries from all climate related catastrophes, in truth they do all sign up a very long technical dependence on those investors, which are also introducing these very expensive and not at all 100% environmentally harmless solutions, in these countries forcefully, which only break through the whole established, very fragile and on a very old manner fashioned cultural makeup of such a now “dependent” country, maybe which is planting each day 500 new baby trees, but also tries to drive only electric vehicles to add these thousands of lifeless batteries onto their already existing enormous chemical rubbish mountains, when they die over some year’s time. In my opinion, winning energy on a new manner than what is for hundreds of years done, is only a cosmetic change in a world wrestling with earthquakes, Tsunamis, lava streams, sea level rising, endless rainfall which is changing the world in a big water pool where some cars are swimming, destroying the houses, plantations, livestock, the whole future and the whole hope of millions of people. To stop this we should really take enormous physical measures, like protecting cities and countryside’s against flooding by building high walls around these, providing new home-building systems to provide such big quantities of now homeless families with somewhere to try to sleep and feel safe again, providing all of them with something to eat and a bottle of drinking water each day again and again, putting all these horrified children in good organized schools to save their poor lives and souls and protect them from all the dangers of this world, ready to devour them all, each second that they loose their ways, which happens each day and night everywhere in this completely insane world we have created, as if if was to commit altogether suicide instead of trying to turn everything around, making from trash, new buildings as a good example of what is still possible, to save our lives in a nearly dead world. I believe that all this is much more important than driving electric vehicles or having in each muddy home in Africa a poor electric bulb, lighting a small TV box working the whole night, emptying the monthly incomes of a family in a week time. This world may go on being a nice place to live on, unless we know our priorities and use really very solidly build constructional strategies, to defend ourselves against all the climatic threats waiting for us round the corner. May God give all of us the stamina and the wisdom needed to rebuild a life on earth which broke down by our own (old) failures. Amen

    • Johan Ayiter

      2 w

      If, VOLVO could not come again with a very light carrosserie made of mostly transparent Plastics materials, being easily adaptable in any chosen vehicle shapes, making such a vehicle capable to use only 4 small electro motors, on it’s wheels, energized not through the known pollutant batteries, but hopefully through the ground surface, using Induction methods, and if non of these novelties would be made available to the public in a pair of years, I am sure that VOLVO as well as all major car manufacturers will risk to go bankrupt very quickly, not being able to deliver what the public really expects nowadays. Good luck ! I am very curious.

      • Rashid Kamau

        3 w

        Exciting to see Volvo Group leading the charge in shaping the future of transportation

        • Kelvin Thuranira kaberia

          3 w

          Volvo’s efforts highlight its leadership in transforming transportation for a sustainable future.

          3
          • Rashid Kamau

            3 w

            @kelvin_thuranira_kaberia Their efforts are truly paving the way for a greener, more sustainable future.

          • John Benchamel Onchangu

            3 w

            Looking forward to that great event

            2
            • Princess

              4 w

              Looking forward to hearing their insights and solutions.!

              2
              • Patrick Kiash

                4 w

                Looking forward to watch and listen this event, that will attract global leaders and innovators, their vision sounds to be more great, Lets mark and register for this event here at We Don’t Have Time that will happen on January 15,2025.

                4
                • Rashid Kamau

                  3 w

                  @patrick_kiash I’m also looking forward to the event and will definitely mark my calendar.

                • Tabitha Kimani

                  4 w

                  Volvo is truly a leader in transitioning to clean energy.

                  4
                  • Rashid Kamau

                    3 w

                    @tabitha_kimani Their shift towards electric vehicles and sustainable production practices is definitely leading the charge toward a greener future.

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