There are so many small actions one can do. Each of them are sometimes fragile like soap bubbles. It's super exciting time to see systemic changes and institutional funding instruments starting to shift their focus. At the same time, institutions often play with either corporates or other institutions. This is totally understandable, large units do not dance well with small units. However, this is a burning question. How to best finance grass-roots change? Existing institutions have too much to lose while replanning the value chains seems to be a necessity. My research field transformative entrepreneurship/business offers a possible pathway to balancing the interests of the planet, society, and private investors in both old and new business. Time to jump to a new growth story. Should you need help, feel free to reach out.