How we see ourselves, our identities, influence our decisions to live more sustainably
Consumers' behavior is an important factor in tackling global environmental issues. By changing their consumption patterns, individuals can minimize damage and benefit the environment in many ways.
Examples of minimizing damage include replacing energy-intensive household devices with more energy-efficient devices and showering less long.
Examples of creating a benefit for the environment include refraining from purchasing environmentally harmful products and donating money to environmental charities.
However, not everyone has adopted pro-environmental behavior yet. One factor that encourages this behavior is our identity, which is how we see ourselves.
This article explains how individual, group, and place identity influences our decisions: