Mansi Shrivastava's post

World first with real-time measurement of sustainability impact at Coldplay concerts in Johan Cruijff ArenA!
The Coldplay concerts, which took place at the Johan Cruijff ArenA on 15, 16, 18 and 19 July, were the first concerts to be measured on the GSES-Global Sustainable Venue Benchmark, a new benchmark in the events world. For the first time ever, an event of this scale has been independently audited and measured for sustainability, creating a revolutionary and groundbreaking approach to sustainably organizing large-scale events.
From the moment the concert began, Coldplay proved to be a unique and transformative experience for attendees, performers and the organisers. The event spared no expense in reimagining the concept of sustainability, not just as a post-event checklist, but as an integral part of the entire event planning and execution process.
In collaboration with leading sustainability experts and environmental organisations, Johan Cruiff ArenA and GSES have jointly devised a comprehensive framework to monitor and measure the environmental impact of the event in real time. State-of-the-art technology, including advanced data analytics and IoT devices, enabled continuous evaluation and adjustments during the event.
Key areas of sustainability focus included:
Energy Efficiency : Through innovative energy solutions, such as solar powered stages and LED lighting, the event has significantly reduced its carbon footprint. Real-time energy consumption data enabled instant adjustments to optimize efficiency.
Waste Reduction and Recycling : They implemented a zero-waste policy, strategically placing recycling stations throughout the site. Waste management teams worked tirelessly to ensure proper disposal and recycling of materials.
Water Conservation : Water usage was closely monitored, with state-of-the-art systems identifying potential leaks and waste. Attendees were encouraged to participate in water conservation initiatives, such as using a reusable water bottle.
Transportation and Emissions : The event actively promoted environmentally friendly transportation options, such as rail services and carpooling. CO2 emissions were measured and efforts were made to offset the event's travel-related impact.
The concert that sets a good example!
The Coldplay concerts at the Johan Cruijff ArenA have proven that large-scale entertainment events can be both exciting and environmentally friendly. Attendees were not only entertained by top-class performances, but were also inspired to be part of a movement towards a greener future. Sustainable initiatives were woven into the fabric of the event, making it a collective effort that demonstrated the power of coming together for a common goal.
“Often something has to happen before something happens”
Bearing in mind Johan Cruijff's quote “Often something has to happen before something happens”, the Johan Cruijff ArenA launched the Global Sustainable Venue Benchmark (GSVB) earlier this year together with GSES – Global Sustainable Enterprise System. This standard assesses the sustainability efforts of organisations, events and suppliers. The Coldplay concerts at the Johan Cruijff ArenA were the first events worldwide to be audited against this standard. This independent measurement and verification is a great new step in measuring sustainability at event level. The audit was performed by Audit Independer.
The success of this event, which sets a new example in the entertainment industry, also opens new doors to other events that can be measured by their sustainability aspects. By pushing the boundaries of sustainable event planning and execution, the organizers hope to inspire other event organizers and industries to adopt eco-friendly practices. Together they strive for a more sustainable world for future generations.

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