Swedish optician Nividas used to make glasses from plant cellulose to be more sustainable, today they use a new biodegradable acetate for the frames. This plastic is made from cotton fiber. - We see it as a matter of course to always try to get a little better with each collection. As a company, we need in every possible way to do what we can to help our customers make smart and sustainable decisions, says Nivida Eyewears CEO Malin Markerud. It’s inspiring to see a company put the effort in to be sustainable, and keep working to improve instead of just settling for doing okey. Other brands should be inspired by their work! Read more (Swe): https://www.bohuslaningen.se/native/optikern-som-satsar-pa-vaxtbaserade-bagar.d2ccdd98-db38-44b4-97db-6a0abca90eb8