A few innovative programs in Madison, Wisconsin, USA are using technology, business collaboration and gamification to encourage the changes in behavior needed for residents and visitors to think differently about their cars.

Dane County’s “RoundTrip” initiative lets people log their non-car miles to win prices. Its “CommuteTracker” app matches commuters with carpools, bikepools, vanpools, public transit and other transportation options in the area. To further encourage cycling, 140 businesses in Madison support the “Bicycle Benefits” program, which gives cyclists a sticker for their helmets to unlock discounts throughout the city. The “Bicycle Benefits” program also operates in select cities across the United States.

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This is the kind of forward-thinking we need globally
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Dear Destination Think Your climate love has received over 50 agrees! We have reached out to Destination Madison by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time
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Great to see Madison leveraging technology and collaboration to inspire positive change in commuter habits, small steps can lead to significant impacts on sustainability!
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To encourage urban commuters to rethink their trips to work and into the city center, cities are experimenting with initiatives that support cycling, as well as ridesharing and public transit.
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@kelvin_thuranira_kaberia Promoting sustainable transport options is a smart move for greener, less congested cities!đź‘Źđź’š
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This is a great way to encourage a positive change in commuting habits that will indeed help in reducing pollution.
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This is quite a brilliant way of helping reduce the amounts of pollution brought about by vehicles.
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Cars to bring about pollution thus reducing the cars will sure help reduce pollution by fossil fuels .
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@jane_wangui I agree, this is the way to a greener future.
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These initiatives not only reduce vehicle emissions but also promote healthier lifestyles and community engagement. 🚴‍♂️🌱
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It's a smart approach to promote more sustainable commuting habits. #BuyMoreTime