7 of 10 consumers think transparency to be one of a brand’s most attractive qualities. 🔍 That is according to Accenture, who also indicates that 4 of 10 consumers will also give a brand a second chance if they come clean and publicly apologies for misdeeds, while 6 of 10 consumers want companies to stand up for the issues they are passionate about. 🤔 🙂 😃 Read more about it in Accenture’s report here: https://lnkd.in/eNtKj4F A great example of the this is the comeback of Volkswagen AG after the Diesel Gate scandal which started in 2015. After a time period of coming clean Volkswagen's sales have increased their stock value in 2021, it is now 100% higher than 2015, most likely due to customer / investor recognition of increased transparency and maybe more important their hard pivot to greener transport (e.g. electricity vehicles ⚡🚗🚐 ).