2021 is critical. This year, more than ever, Earth Day is everyday🌍 ⁠ ⁠ Since the early nineties, when Houdini started to evolve from a hidden secret in the climbing community into a company, responsible business has been our way. And we have come far in the transformation we envision, but as a company, we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all. ⁠ ⁠ It's part of the reason why we partnered with the Stockholm Resilience Centre and Albaeco to perform the first ever corporate Planetary Boundaries Assessment back in 2018. To learn more, go to https://houdinisportswear.com/sv-se/sustainability/planetary-boundaries-assessment