The green approach of Patagonia is beyond the product itself and question our methods from A to Z. From building a sports shop in Honolulu using re-use and locally-sourced materials to buying a T-shirt thanks to their Worn Wear Program : they want to have the most eco-friendly impact at each corner of the customer experience. It's great. But what is even better is, not only do they take Climate actions, but they also question our different ways to make it sustainable. Here are some thoughts stated by Patagonia that are interesting for us, as a consumer, when buying a product and the belief in recycling everything. Here's the problem with it : - “We have to choose between sending our pile of unusable clothes to a landfill, sending it to the incinerator or holding on to it until we find a better solution. Since we chose the latter, our stockpile is taking up a room in our Reno warehouse.” -> Showing the issue that, sadly, not everything can be recycled! - The best thing we can do for the planet is get more use out of stuff we already own, cutting down on consumption. Designers need to think about what happens to a product at the end of its life. Companies are saying they are investing millions of dollars in recycling. Wouldn’t it be better if they designed their products better? - Recycling is what we do when we’re out of options to avoid, repair or reuse the product first. First, reduce: Don’t buy what you don’t need. Then, repair: Fix stuff that still has life in it. Also, reuse and share. Then, only when you’ve exhausted those options, recycle. Fact : the average person buys 60% more items of clothing and keeps them for about half as long as 15 years ago. The way we make clothes has to be rethought. Great article I recommend you to read further: https://eu.patagonia.com/se/en/stories/recycling-is-broken-now-what/story-73479.html Worn Wear Program : https://wornwear.patagonia.com/ Pretty cool shop in Honolulu together in collaboration with Re-use Hawai'i : https://www.linkedin.com/posts/reusehawaii_reuserevolution-creativedesign-circulareconomy-activity-6922372557128044544-NA_A?utm_source=linkedin_share&utm_medium=member_desktop_web Photo: Donnie Hedden