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Lexus

Climate warning

Hilarious greenwashing campaign to promote fossil fuel cars

Premium car manufacturer Lexus has a big problem: It has only got one EV model for sale. However, the company’s PR department has come up with a creative way to deal with this problem: ”Hey, le's try to make our customers believe that it's better to produce combustion engine cars than EVs!" Here's how the green-washing argument goes: The minerals and metals needed for batteriers are scarce. Therefore, it is better to produce 90 self-charging hybrid cars than to build one EV. Sounds great, right? Sure, if it weren’t for one small detail. These 90 cars are actually fossil fuel cars, powered by an internal combustion engine and assisted by one or more electric motors. This makes them run on less fuel than traditional cars – which is good – but they are still primarily powered by the very resource that is currently over-heating pur planet. Which is not good.
Oh, and one other small thing worth mentioning: These minerals are not as limited as Lexus suggests. They are expected to last for decades to come, and mush longer once we start recycling these batteries in a proper manner. Dear Lexus, producing 90 fossil fuel cars instead of one EV is a bad thing, not a better option. Never. Ever. There are definitely issues with the minerals needed to produce lithium batteries. And these issues need to be dealt with. But trying to make the case that batteries are a bigger problem than fossil fuels is dishonesty taken to another level. For this, you deserve a big fat Climate Warning! ⚠️
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. Toyota has been outrun by most competitors on the EV market, and did not mass-market a single all-electric product until 2020.
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. Toyota has been outrun by most competitors on the EV market, and did not mass-market a single all-electric product until 2020.

Learn more about this green-washing campaign:





Do you agree?

134 more agrees trigger scaled up advertising

  • George Kariuki

    9 w

    Consumers deserve accurate information about the environmental impact of different car choices, not misleading claims.

    1
    • Elizabeth Gathigia

      10 w

      Unacceptable! Greenwashing must be stopped!! 😣

      5
      • zelda ninga

        10 w

        This is a joke they can do better this.

        2
        • Tabitha Kimani

          10 w

          Totally unacceptable.

          2
          • Adam Wallin

            10 w

            Conveniently forgot to mention that hybrid cars basically have TWO engines, so comparing the batteries alone is strictly misleading.

            5
            • Sarah Chabane

              10 w

              @Adam_Wallin exactly! Hiding information is always handy

              2
            • Munene Mugambi

              10 w

              How about Lexus puts efforts in Research and Design in renewable energy and electric vehicles and give us an electric car that beats what we have on the market? I know they can do it so how about they do it?

              4
              • zelda ninga

                10 w

                @munene_mugambi Trust me they have already done that they are just ignorant they don't want to do the right thing.

                1
              • Princess

                10 w

                Let's prioritize transparency and authenticity in promoting a greener future.

                8
                • Munene Mugambi

                  10 w

                  @princess_nel_268 and as well shun greenwashing, greenwashers and their products

                  3
                • Joseph Githinji

                  10 w

                  This is selfish and hypocritical, Lexus must make a bold decision to transitioning to electric vehicles wholly and stop this greenwashing behaviour.

                  8
                  • Munene Mugambi

                    10 w

                    @joseph_githinji you'd expect a market leader like them to have a moral sense to do the right thing but here we are.

                    4
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