Once a year, the consultancy firm Differ conducts a survey to determine the greenest brands in Sweden in 13 different sectors: pharmacies, banks, cars, grocery stores, energy, home and interior design, clothing, construction, fast food, transport, fuel, food production, and industry. Around 1,000 consumers were surveyed and asked questions about their views of sustainability and of 148 brands across the 13 categories. We put great emphasis on helping our consumers make better decisions for the climate and we are very happy that we keep our spot as the greenest fast food chain in Sweden, says Kaj Török, Chief Sustainability Officer at MAX. The report also features some key findings about Swedish consumers’ views of sustainable brands in general: - More than half of surveyed consumers consider it important that companies make a greater effort to be more sustainable. - In the eyes of the surveyed consumers, the most important action companies can take is to offer sustainable products. - The surveyed consumers are generally unwilling to pay more for more sustainable products unless their benefit from the product is made clear. - The number one reason for the surveyed customers to not consider a brand green is lack of knowledge. “It’s hard to know” is the most common motivation for a negative grade. In the full list of 148 brands across all sectors, MAX ended up in 58th place. The fast food brand with the next highest ranking came in at 138th place. Read more (in Swedish): Max Burgers press release: https://www.max.se/om-max/pressrum/pressreleaser/max-utnamns-till-sveriges-gronaste-varumarke--for-tolfte-aret-i-rad/ More about the Sweden’s Greenest Brand award (Swedish): https://www.differ.se/sveriges-gronaste-varumarke/ Differ’s full report (Swedish): https://www.differ.se/wp-content/uploads/2022/02/2022-Sveriges-Gro%CC%88naste-Varuma%CC%88rke-rapport_Differ.pdf